A SKINCARE COMPANY THAT SPECIALIZES IN CLEAN, OIL BASED PRODUCTS.
Role: UX Researcher
Tools: Airtable
When True Botanicals began working with Anatta, we started with a Heuristic Analysis based on NNG and Baymard Institute guidelines as well as a competitive analysis. We used this as a basis to begin designs and optimizations throughout the site. I completed this research and handed it off to the designer on the project.
The competitive analysis was conducted against 5 different companies and resulted in a backlog of recommendations for True Botanicals.
