A SKINCARE COMPANY THAT SPECIALIZES IN CLEAN, OIL BASED PRODUCTS.
Role: UX Researcher
Tools: Airtable
When True Botanicals began working with Anatta, we started with a Heuristic Analysis based on NNG and Baymard Institute guidelines as well as a competitive analysis. We used this as a basis to begin designs and optimizations throughout the site. I completed this research and handed it off to the designer on the project.
![True Botanicals Heuristic Analysis screen](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/539b2ac3-013e-4add-9829-833e03a3f0da_rw_1920.png?h=993bb084da5a2c4e02374a95db44de28)
![True Botanicals Heuristic Analysis screen](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/15e7a1a9-5cb9-4f1f-a655-cd7f5093235e_rw_1920.png?h=a78c8f33d017c8f8c240077483248069)
![True Botanicals Heuristic Analysis screen](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/cd3c5c99-a85d-47de-acbd-f563ba496cbc_rw_1920.png?h=18ad21cfff5e69e7ba64df3f452bb130)
![True Botanicals Heuristic Analysis screen](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/dedf0dd0-2a28-4701-a1df-9f4b25084dbc_rw_1920.png?h=077c35495c3a80913720d8887ab4dc2d)
The competitive analysis was conducted against 5 different companies and resulted in a backlog of recommendations for True Botanicals.
![True Botanicals Competitive Analysis Recommendations](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/de16d845-e6e9-4e20-8975-dbdf7be1d733_rw_1920.png?h=57a27a9dc4fe28c695cce976837e5622)
![True Botanicals Competitive Analysis Observation](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/332b8472-082a-42a0-87b6-012053ae12dd_rw_1920.png?h=149f03241e1b91b57506bd25b4c1043f)
![True Botanicals Competitive Analysis Recommendations](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/916b7887-63f8-43db-b909-8f581d6a53ba_rw_1920.png?h=94507b2039c530c694b7b62fcdf18394)
![True Botanicals Competitive Analysis Observation](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/cc35366c-1baf-4c7f-a32d-a467dc8e5463_rw_1920.png?h=505009d50a04b5df671171934b2b770f)
![True Botanicals Competitive Analysis Recommendations](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/b110f3cf-8dab-4da6-a7dd-d56e16ec44c0_rw_1920.png?h=68e0cf4779082628285c85adf6462b14)
![True Botanicals Competitive Analysis Observation](https://cdn.myportfolio.com/5940f32a-2063-4913-8385-3b7cc8600619/750a1213-d497-46cc-a5dd-294b67784f52_rw_1920.png?h=262db3db26db7602393d05c446b163dc)